The above blank image is like a student copying Kandinsky’s white canvas for a class assignment: it says nothing. This is usually not what is desired.

Dear Visual Artist PR Person,

Thank you for your recent email. While you certainly used a great number of words to describe art created in an exclusively visual medium, I reached the end of your email with one significant problem: I have no idea what this art looks like. I’m not even sure what medium it is, to be honest.

I note that your press release includes the note “Photos available upon request.” Might there be a connection between this and the aforementioned vagueness?

As the saying goes, a picture says a thousand words.

~Me

Takeaways:

• Editors and writers usually have short evening deadlines. If a request comes up last-minute, it’s better to have already delivered images into their hands.
• When photos are available, include them in your email or an easy way to access them.
  • Large/High-resolution photos can easily be made available via a Dropbox link or other cloud file sharing service.
• It’s super helpful to have references related to the medium in which an artist is working: visual samples for visual artists, music samples for musicians, etc.